Music Marketing Concentration

All candidates for this concentration must fulfill the Core Curriculum requirements (42 hours), the Music Degree Requirements (36 hours), as well as the course requirements necessary for this concentration (52 hours).

A. 16 semester credit hours of music performance courses are required from the following, some of which may be repeated for credit. Students must satisfy either the Keyboard Principal Instrument requirements or the Non-Keyboard Principal Instrument requirements.

1. Principal Instrument

MUS 1512 Music Performance–Private Instruction (1 semester)
MUS 1542 Music Performance–Private Instruction I (1 semester)
MUS 2542 Music Performance–Private Instruction II (2 semesters)
MUS 3532 Music Performance–Private Instruction III (2 semesters)

2. Secondary Instrument(s)

Non-Keyboard Principal Instrument:

MUS 1532 Functional Piano for Non-Keyboard Principals

Keyboard Principal Instrument:

MUS 1552 Functional Piano for Keyboard Principals

2 semester credit hours from the following:

MUS 1511 Music Performance–Secondary Instrument
MUS 1512 Music Performance–Private Instruction
MUS 1521 Class Piano¹
MUS 1531 Class Voice

B. 12 additional required semester credit hours:

MUS 2263 Introduction to the Music Industry
MUS 3613 American Music and Culture
MUS 4803 Seminar in Music Marketing
MUS 4933 Music Marketing Internship

C. 15 semester credit hours of required support work in business:

ACC 2013 Principles of Accounting I
BLW 3013 Business Law
ECO 2023 Introductory Microeconomics²
MGT 3013 Introduction to Organization Theory, Behavior, and Management
MKT 3013 Principles of Marketing

(TOP)

D. 6 semester credit hours of additional support work in business selected from the following:

MKT 3083 Marketing Research
MKT 4013 Marketing Management
MKT 4043 Advertising Management
MKT 4073 International Marketing
MKT 4093 Consumer Behavior

E. 3 additional semester credit hours of music or music marketing selected from the following:

MUS 3123 Introduction to Electronic and Computer Music
MUS 3153 Audio Technology I
MUS 4953 Special Studies in Music (Music Marketing topic)
MKT 3043 Advertising
MKT 3113 Retailing

F. Students electing the Music Marketing concentration must interview with the Music Marketing Committee for approval to pursue the concentration at the upper-division level.

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^1. Students selecting keyboard as their principal instrument may not use MUS 1521 to fulfill the secondary instrument requirement.

^2. Must be fulfilled by successful completion of either ECO 2013 or ECO 2023. Students selecting the Music Marketing concentration are required to complete 6 semester credit hours of ECO coursework. This 3 semester-credit-hour economics requirement is in addition to the Core Curriculum requirement and cannot be fulfilled with the same course.

The University of Texas at San Antonio Department of Music
One UTSA Circle, San Antonio, Texas 78249
210.458.4354
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