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David Bruenger
Associate Professor
Popular Music and Culture
Music Industry Studies
Dr. David Bruenger recently accepted a position at the Ohio State University beginning in September of 2007. While a member of the UTSA music faculty (2000-2007), he taught courses in popular music and culture for students in all major areas of study. He also taught music industry courses and was coordinator of the Music Marketing program. (For information about the music marketing program at UTSA, follow the link above.)
As a professional musician, Bruenger has performed for nationally known artists and Broadway touring productions in San Antonio and St. Louis. His resume also includes professional performance in a variety of commercial settings as an electric bassist, as well as commercial and classical music contracting. He was also the executive director of performing arts concert series that presented classical and contemporary chamber music, chamber opera, dance, and world music.
Bruenger's research examines music, media, and culture in the context of computer-mediated communications networks, including viral phenomena and social media. Co-authored papers and presentations on this topic:
Papers and presentations concerning the economics and social functions of music, intellectual property, and arts policy:
"The Rise and Fall of YouTube: How Social Media Frame Digital Democracy and Digital Capitalism" - with Donna R. Miller, China Association for Intercultural Communication& International Association for Intercultural Communication Studies2007 Conference, Harbin, China (June 2007)
"Live From New York, It's Viral Culture! Mechanisms, Agents, and Processes of a Postmodern Pandemic" - with Donna R. Miller, 57th Conference of the International Communication Association (May 2007
"Decivilization: The Compressive Effects of Technology on Culture and Communication" - with Donna R. Miller, Top Paper, Popular Communications Division, Southern States Communication Association 2007 Convention (March 2007)
- Published: China Media Research, April, 2007
"Computer-Mediated Viral Communication: Creating a Culture of Political Consentat the Second Communications Conference of the Americas - with Donna R. Miller, NCA/FELAFACS (November 2006)
"Virality: A Postmodern Cultural Pandemic with Donna R. Miller, Global Fusion Conference (September 2006)
"Beyond Cultural Globalization: A Postmodern Interpretation of Decivilization" with Donna R. Miller, 12th International Conference of the International Association for Intercultural Communication Studies (August 2006)
"Valuing Popular Music" for the College Music Society National Conference (September 2006)
"Music, Mission, and the Public Purpose" for the College Music Society South Central Conference (March 2006)
"Here We Are Now, Entertain Us: Students, Audiences, & 'Edutainment' in the Popular Music Class" - College Music Society National Conference (November 2005)
"The Atmospheric Symphony Experience: Experiential Marketing for Classical Music Institutions" Social Theory, Politics and the Arts Conference (October 2005)
"Economics, Elitism, and Rock & Roll in the University Music Curriculum MayDay Group Colloquium (July 2005)
"Vocation & Avocation: Living a Musical Life" - Texas Music Educators Association Convention (February 2005)
The University of Texas at San Antonio Department of Music
6900 North Loop 1604 West, San Antonio, Texas 78249
210.458.4354
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